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July 10, 2013
By: TOM BRANNA
Editor
The National Advertising Division (NAD) has recommended that Gurwitch Products LLC provide a more detailed disclosure in print advertising for the company’s “Laura Mercier Tinted Moisturizer.” As part of its routine monitoring program, NAD requested substantiation for the following claim: “The #1 selling Tinted Moisturizer.*” (*Based on The NPD Group, Inc. US volume sales in prestige retail YE 2012.”) NAD questioned whether the claim implied that the product is the top-selling tinted moisturiz...
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